TOP CHOICE AWARD WINNER 2020 | TOP 3 BEST RATED OPTOMETRIST | CONSUMER CHOICE AWARD 2020 FOR TOP OPTICAL, OPTOMETRIST IN YORK REGION
At Market Lane Optical, the team strives to provide premium products and services. Owner Joanne treats her store as if it were a museum. A gallery filled with hand picked unique eyewear; curating a store full of originality. Michael's mission goal is to provide the community with the highest quality products and to ensure detailed accuracy is met; as our vision care should not be taken lightly. With over 20 years of experience, Joanne and Michael have dedicated their expertise and experience in fashion and technology for the community.
Market Lane Opticals Vision is in providing premium services and unique products. Michael and Joanne has been in the optical industry for over 20 years. Throughout their experiences in several box store chains and independent retailers, the one thing they all have in common is selling and providing low quality lenses and mass-produced licenced eyewear names. Many of which benefit rather than the patient benefiting what is best for their eyes. As an independent retailer we are smaller, we rely heavily on our reputation; quality speaks volume. We carry independent eyewear brands whom value the same principles as we do, as they rely fully on their reputation. The quality and creativity that goes into their products and our services is fundamental and ultimately our success in providing a superior product for our patients and customers. Many popular brands well-known in the consumer world fall under a large umbrella, these companies are mass produced licenced brands using cheaper plastics, lower-grade metals and less resilient lenses. At Market Lane Optical, we hand select designer products whom trace back to decades of eyewear made by eyewear families, ensuring our consumers get the value for the dollar. By staying true to our philosophies in providing and always recommending the best lens technology on the market, eyewear with higher quality plastics and metals. It is surprising to see what patients and customers have been provided previously, we are doing our best to change the optical industries standard of care and goods; by leading by example and re-educating our patients and customers.
Quality. When you buy independent eyewear brands, you're paying for the quality of the product, not just a brand name. Smaller, independent brands rely fully on their reputation. The quality and creativity that goes into their products is fundamental and ultimately their success and provides a superior product for the customer. Many popular brands well-known in the consumer world fall under a large umbrella, these companies are mass produced licenced brands using cheaper plastics, lower-grade metals and less resilient lenses.
Craftsmanship. Your eyewear frames are beautiful objects. They are a luxury item to be enjoyed and deserve to be crafted with skill, precision and care by people who know what they are doing. They're worn on your face after all, so nothing but the best should do! Italian independent label L.G.R for example, utilize hand-craftsmanship and traditional methods to make all of their frames and can trace each of their pieces back to one of three artisan families for a superior feel and finish.
Choice. When it comes to the luxury eyewear market - choice is often an illusion. Many well known brands under the large umbrella of companies owns or licences 80% of the brands that fill the high street & airport retailers. That includes; Ray-Ban, Oakley, Persol, Oliver Peoples, Chanel, Prada, Versace, Paul Smith and many others. Independent eyewear companies available at Market Lane Optical exhibits a wide range of selection.
Creativity. This false illusion of choice and monopoly of the market has the knock-on effect of stifling creativity and progression within the industry as designers are limited by the need to work with cost effective materials and tried and tested designs. Independent brands are not restricted by such concerns and are able to utilize the materials they desire and act on their own creative impulses, creating more choice for their customer and a more exciting and unique final product. You only have to look at the amazingly colorful acetates used by Dandy's or the beautiful beta titanium frames of orgreen to appreciate this.
Authenticity. Designers whose name adorns a corporately owned product have very little to do with the actual design or manufacturing of the eyewear, often raising a key question about authenticity and value for money. At Market Lane Optical, we hand select designer products whom trace back to decades of eyewear made by eyewear families, ensuring our consumers get the value of the dollar.
Passion. Your purchase supports independent labels who are passionate about what they do, rather than publicly traded companies whose main priorities are the shareholder bonuses at the end of the year. The team at Market Lane Optical puts an emphasis on Quality Products and Premium Services to our Clients, Patients, Family and Friends. We are passionate in providing the best Vision care possible. With over 20 years of experience in the industry, Joanne and Michael have made it their mission goal to curate the best quality products pairing it with the highest lens technology on the market for your vision needs.
Individuality. Your choice of eyewear is key to expressing your personality and style. No-one likes bumping into someone (or many people) wearing the same outfit. Take the time to find something that is more original and suited to your style, face and character - it makes all the difference. Consult our experts at Market Lane Optical to help you find your unique, original frame that suits your individual self.